Developing young artists or seasoned artists branching out into a different direction from their norm are not going to be churning out NO.1 singles/albums for a while, time is required to develop their craft, to identify & grow their sound! Even the most fabulous top artists of yesteryear and today mostly sounded pretty crap when they first started off. Allowances need to be made for this. An artist can spend anything up to 10 years to develop from the time they start writing & performing seriously ie as their career, not just a hobby. The creative process is ongoing, not a stagnant thing. Please bear these things in mind for those who put their heart & soul into their craft.